Trends: Why You Should Private Label

Over the past two decades, supermarkets and other retailers have done an excellent job of moving beyond black-and-white substitutes to private label offerings that often beat the national brands at their own game. The benefits of branding a private label are substantial. Margins are generally 6-10% higher than national brands. And some have been successful at offering premium private label brands, with pricing higher than national brands.

Private label brands are also a competitive differentiator that decreases "me-too" dependence on national brands. While national brands focus on boosting a category, private label brands support loyalty to a store, increasing customer profitability. Private label brands now account for one of every five items sold every day in U.S. supermarkets, drug chains and mass merchandisers. They represent more than $50 billion of current business at the retail level and are achieving new levels of growth every year.

For American consumers, private label brands are brands like any other brands. In a landmark nationwide study by The Gallup Organization, 75% of consumers defined store brands as "brands" and ascribed to them the same degree of positive product qualities and characteristics - such as guarantee of satisfaction, packaging, value, taste and performance - that they attribute to national brands. Moreover, more than 90% of all consumers polled were familiar with store brands, and 83% said that they purchase these products on a regular basis.

Private label store brands are important to retailers, too. Throughout the U.S., retailers use store brands to increase business as well as to win the loyalty of their customers. Private label store brands enhance the retailer's image and strengthen its relationship with consumers. Retailers know that consumers can buy a national brand anywhere.

The Top Ten Selling Homeopathic & Flower Essence Brands

King Bio® now offers exclusively, all the top selling HOMEOPATHIC & FLOWER ESSENCES products in the market with your choice of three personalized full color labels at minimums of only 12 bottles per SKU. Your personalized label includes your logo, store name or brand, address, phone number and web site information in order to better serve your customers.

King Bios National Brand Advancements offer many advantages:

• Better Prices
  
• Better Margins
  
• Greater Service to your Customers
• Greater Value to your Customers
  
• Greater Profits
  
• Promotes and Empowers your Business
• Larger Size
  
• Lower Price

Advancements:

• King Bio®'s unique Bio-Energetically Enhanced™, pure water base
• King Bio®'s special Triple-Plus Potency™ Strengths
• King Bio®'s easy one-handed pump spray delivery
• Can be applied both orally and topically for added therapeutic effects

King Bio®'s private label Program

King Bio’s Private Label products can give your customers new or extra reasons to choose your store over another.

King Bio® Private Label Support & Materials include:

• In-house graphics design services available to create:
  
• Brochures
  
• Point of Purchase Displays
  
• Posters
  
• Advertisement
  
• Greater flexibility
  
• Credibility
  
• Store advertising & promotion
  
• Professional support from our staff
  
• Marketing/educational materials
  
• Additional training and homeopathic
  certification programs
  
• King Bio®'s product liability insurance

Products

Aqua Flu Remedy (same ingredient in Oscillo with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua Cold Remedy (same ingredient in Zycam with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua Stress Remedy (same ingredients in Rescue Remedy with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua HGH Anti-Aging Remedy (same ingredient in HGH with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua Arnica spray (same ingredient as found in Arnica creams tablets, pellets and sprays with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation) Arnica Spray can be used both orally and topically. Treat both from the inside out and the outside in.

Aqua Muscle Pain Spray (same as Dr. Franks Pain Spray with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua Colic Spray (same ingredients as Hyland’s with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua Teething Spray (same ingredients as Hyland’s with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Earache Drops (same ingredients as Similasan with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)

Aqua Sinus Spray with the added benefit of our special Triple-Plus Potency™ strengths and Bio-Energetically Enhanced™ pure water base formulation)